This week, we sat down with Krystal Roxx, DJ, Producer and Founder of Superfoxx to learn more about how she got into the music industry and why she started Superfoxx DJ Academy - 20% of Superfoxx profits go towards mentoring the next generation, offering inspirational workshops which help support, inspire and empower young women to take up careers in music.
Newnham: What were you like growing up?
Roxx: I asked my mum and she said, funny, sociable and entertaining! She reminded me I used to shut myself in my room and methodically organise things! I had OCD and worried a lot but, despite that, I’d always be joking around and talking to people, telling stories, making up dance routines (I still have a group of friends called the 'Gala Girls' after a dance we made up to GALA's Freed From Desire which ironically I play out all the time!) I was way more into music then boys!
Newnham: When did you first properly get into music?
Roxx: At dance school, it was the best feeling in the world to just dance to music. The first song I ever bought was Dawn Penn No, No, No, followed by Freak Power's Turn On Tune In Cop Out and TLC Waterfalls.
I loved Eternal, Missy Elliot, Angie Stone and was obsessed with Anastacia and P!nk. I was always in to a big mix, the first gig I ever saw was The Lighthouse Family because of a dance routine and I’d listen to Norah Jones every single night on my CD Walkman! I discovered my love for The Red Hot Chilli Peppers and Maroon 5 in The Falkland Islands while singing in a girl band!
Stanley Road by Paul Weller is in my top three albums of all time. The Throw Down CD on Whitney Houston’s Greatest Hits was the soundtrack to my early clubbing days and the first song I loved in a club was Woman Trouble by Artful Dodger with Craig David and Robbie Craig, it’s still my absolute JAM! The longest relationship I’ve ever had is with Duran Duran!
Newnham: And how did you start your career in the industry? What obstacles, if any, did you face and how did you overcome them?
Roxx: My career has been one long obstacle course! I started working as a professional dancer in theatre and TV and then a chance conversation lead me to send a demo mix to an agent who booked me five days later to open a new club in London. I was songwriting and producing music and mixes for shows so I put the soundtrack of the night together, even though I’d never actually DJ'd live! I worked hard to develop my skills, teaching myself and DJing across London, eventually I auditioned for Ministry Of Sound and toured the world! Every single step had an obstacle of some kind, prejudice because I’m a girl, a fight to be valued but you combat it by simply doing great job and enjoying what you do. Each obstacle was worth it.
Newnham: And what are you working on at the moment?
Roxx: I’m signed to 3Beat (a dance label under Universal Music) and my first single You Gotta Be has had over 700,000 streams on Spotify so I'm in the studio working on the second single now. And it’s set to be a really exciting year for Superfoxx (the company I set up to empower women through music). The girls and I are bringing parties to Ibiza, Tape London and across a number of festivals. Things have grown significantly this year since the large shift in focus towards equality and creating more opportunities for women in traditionally male dominated industries. Showcasing skilled females is at the heart of what we do at Superfoxx and as our platform develops into fitness, fashion and music so do the opportunities for girls!
Newnham: Can you tell us more about your Superfoxx DJ Academy?
Roxx: The Superfoxx DJ Academy was a way of creating an environment for girls to confidently learn and develop their DJ and production skills in a like-minded community. We’ve found that lots of girls are interested in music but didn’t find a space where they felt confident to ask questions and try new skills. I met Samantha the founder of Hub 16 in Dalston and we partnered up to create three courses, offering 24 hour tech support and the opportunity to play at the events.
Newnham: So awesome to see you working on stuff to empower girls. What does GIRL POWER mean to you?
Roxx: It means knowing what your power is and how to use it. Becoming the most powerful version of yourself doesn’t mean super hero strength but rather learning what makes you truly happy. If you can monetise that skill, you feel confident, happy and powerful. And that’s available to us all.
Newnham: And finally, if you could go back in time - what advice, if any, would you offer a younger Krystal?
Roxx: Take a breath and use your voice. If something doesn’t feel OK, that is enough to say that it isn’t. Worry and procrastination are not useful, you become your thoughts so think about what makes you happy. Alcohol empowers weakness, music empowers your soul. Listen to your inner voice, stay true to her and take action. Protect your hearing!
Krystal Website / Twitter / Facebook / Instagram