The Meringue Girls was founded in 2012 by Stacey O'Gorman and Alex Hoffler. Trained chefs, food stylists, and cookbook authors, the two met when they worked together in a restaurant kitchen in East London and shared a love for all things sweet, especially meringues!
“The market was crying out for an innovative, colourful baking brand, with girl power at the core.“
They began introducing their creations via London’s booming street food scene, quickly becoming an Instagram sensation, the girls had the top pick of London’s leading department stores knocking at the bakery door wanting to stock their tasty treats. Clients include Dior, Chanel, Stella McCartney, Adidas, Nike, Topshop, and Jimmy Choo.
Seven years on, and now headed up by founder Alex Hoffler, the brand is constantly at the forefront of food trends, and the Meringue Girls have become an incredible collective of girl boss bakers taking over the sweet world.
Artistic brand collaboration highlights include a giant Selfridges window display, food styling on other worldly recipes with Tim Walker for Italian Vogue, a F*CK YOU cancer campaign for Stand Up to Cancer, and an edible hotel experience for Tate & Lyle.
They have their own bakery in the bustling foodie hub of Broadway Market which they also use to run weekly meringue and cake baking classes, which have been rated by the Evening Standard as one of the best London based foodie masterclasses.
Advice you’d give your younger self? “If you don't ask, you don't get. That one's got me pretty far I think.”
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