Subject Matter was created to make your art-buying experience easy and enjoyable, and it was founded with the following mission to:
Inspire New Art Buyers
Curate For Change
Co-Founder and Director Liezel Strauss co-founded Subject Matter in 2010 with Artist Director Kitty Dinshaw joining in 2015 after the two women met in London. Subject Matter is now an entirely online business, with occasional pop-up exhibitions. A recent show was in London in October 2018, and showcased 15 incredible women artists.
“We work to address inequalities in the art world by campaigning for fair pay for artists, curating all-women shows, mentoring female artists and working with Royal College of Art students in the professional side of their practices.”
Curating for change means selling, promoting and celebrating more women artists, non-white artists and self-taught artists. Through their This Girl Makes Art mentoring programme, Subject Matter works with female artists whose work inspires them but whom are at the early stages of their career. They also run a competition for 16-18 year old girls across all Johannesburg schools, exhibiting the five winners and encouraging young women that art can be a viable career.
Through an ongoing programme with the Royal College of Art in London, Subject Art gives art students an insight into the business side of the art world, and how they can find success as artists. Hit the shop button below to buy from directly from the ladies so they can continue their journey to empower artists all over the world..
Cover image - Geo-Dance by Laura Besancon
Woman with goldfish print - Clear Thoughts by Lana Prins